While shopping at my local Shaw's, I found a big box of Makeup in the reduced section, that was marked down to $.50-$3.00 each. I, of course started searching for coupons! I had 3 Loreal coupons for $1.00/1, & a $2.00/1 Maybelline coupon! after all was said and done, I paid just $.50 for all of this! I just LOVE the eyeshadow, too! That glittery black is AWESOME!